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 Innovation means location
It is increasingly obvious that yet more jobs will be lost in Germany if more innovative products do not come from our own workshops.
Development of revolutionary technology such as broadband networks and digital TV means that new applications and solutions are possible for consumers.
A large new market offering millions of new jobs is being created throughout the world. In order to establish these new jobs in Germany, a spirit of invention, marketing know-how and good ideas are needed more than ever.
As a company, trendEXpress is devoting itself to this area and intends to contribute to the impetus needed by Germany with innovative ideas and processes.
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 We must see innovation as an opportunity and not as a threat!
Technological change is all too often perceived as a threat to society. Fear of rationalisation and the disappearance of existing structures can destroy the will to develop successful business from new opportunities. trendEXpress sees technological development as an opportunity and offers a sales and marketing platform for new products.
 Cologne - media city and city of innovation.
Cologne offers a valuable environment for innovation. Transparent structures and the readiness of the city to openly support new developments form a good basis for the strategy of trendEXpress. A wide variety of initiatives from the government and industry will supply further impetus. So the decision to locate our company in Cologne was an easy one.
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 trendEXpress was established in April 2004 as a sales and marketing organisation. The company headquarters is in Cologne. Marketing of innovative products on the German and European markets lies at the center of our company strategy.
An important area is the networking of IT, telecommunications and consumer electronics. Digitalisation in these industries means that products which can be networked create added value for consumers which was unthinkable in the analogue world. Using this technological development, trendEXpress builds bridges between the individual product sectors by means of innovative products and links them with each other.
The first product, which was launched onto the German market at the end of June, exactly fits this philosophy. Our new "Medio" software connects personal computers with the TV or home entertainment center via Playstation® 2. Photos, pictures and films can be transferred from the PC to the television without physical data carriers by means of an Ethernet connection. This means that Medio solves a frequent problem of users who store their music, pictures from their digital camera, or films of their last birthday on the PC, as up to now it has been extremely complicated, if not impossible, to transfer this material onto the TV. Medio achieves this with a very simple user interface which can be operated on the TV itself. The saved data is transferred directly from the personal computer to the TV simply by pressing a button. Lin king of PC and TV is achieved, and the added value for the user is enormous.
A further main emphasis of the work of trendEXpress lies in the development of our own innovative products, which will be used in all possible areas of everyday life. We will be presenting the next product in around 4 weeks - watch this space.
Please visit our website! You can also reach us at any time via our Info-Mail info@trend-express.de
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